About Ashley

About Ashley Berrysmith

Ashley is a serial entrepreneur with a horticultural background and a relentless passion for innovation. His goal is to leave a legacy of a healthier world for our people and our planet through education and creating companies that develop and market products that are good for the body and good for the planet. Starting from 1981, we give a summary of his achievements to date.

 January 2005 – Present
Eat Green


98 Kerwyn Ave, East Tamaki, Auckland 2013, New Zealand

New Hemisphere was originally set up as a JV company with Oil Seed Extractions in Ashburton to develop culinary hemp seed oil. A range of natural skin care products was developed using hemp seed oil and high UMF honey.

The New Hemisphere trading name, as well as the Hemega3 brand, has been retained by Oil Seed Extraction.

In 2014 New Hemisphere’s company name was changed to Good3 with a goal of developing health products that are good for the body and the environment.

In September 2016, Smoochie, a range of quick frozen ready-to-blend exotic fruit for smoothies was released. In 2019, Good3 launched Good Cube, an all in one shampoo bar and conditioner that could help rid the planet of plastic bottles.

Eat Green

Ernst & Young NZ Entrepreneur of the Year

Ashley won the Ernst & Young NZ Entrepreneur of The Year award and competed for the world title in Monte Carlo in 2008

Read how Ashley, winner of NZ Entrepreneur of the year, represented NZ in the world competition in Monte Carlo.
Download pdf.

NZ Grower magazine interviews entrepreneur Ashley Berrysmith.
Download pdf.

2009 – Present 
Eat Green

The Berrysmith Foundation

98 Kerwyn Ave, East Tamaki, Auckland 2013, New Zealand

The Berrysmith Foundation was set up to create a legacy of health and wellbeing for our people and our planet. See www.berrysmith.org for more details. Ashley’s says one of the most exciting projects was setting up and running an aquaponics trial for sustainable food production which was completed several years ago. The foundation launched Meat Free Monday in New Zealand in early 2014 and is currently working on designing an Ecopark in Karaka featuring a native forest, wetland, native bird sanctuary and a coastal board walk. An aquaponics education centre showcasing sustainable food production will also be developed.

August 2014 –
August 2016
(2 years)
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Vida Farms

Vida Farms was the old Snap Fresh Foods Limited partnership. It was formed on August 9, 2014 after selling Snap Fresh Foods salad processing plant and brands to GSF NZ Ltd on August 8, 2014. Our long-term, loyal Director of Farming, Chris Butler took over the GSF contract from Vida Farms on August 9,  2016 and is running the operation on our 80 ha property in Rangiriri under Fresh Selections.

Vida Farms South Island operation was closed down in August 2016.

 June 2004 –
July 2014
(10 years 2 months)
Eat Green

New Zealand Fresh Cuts / Snap Fresh Foods

22 Bell Ave, Mt Wellington, Auckland, New Zealand

New Zealand Fresh Cuts changed its name to Snap Fresh Foods in October 2011. Snap Fresh Foods grew, processed and marketed fresh baby leaf salads, baby carrots, slaws, stir fries, bean sprouts, dressings and condiments. They operated farms and processing facilities in both the North and South Islands and supplied supermarkets and food service in NZ and Asia.
Brands include Krispkut, Fresh Harvest salads and condiments and Farmer Bill’s baby peeled carrots.
Ashley sold Snap Fresh Foods to GSF NZ ltd on 8th August 2014.

1981 – May 1997
(16 years)
Eat Green

Sun Sprout

Sun Sprout was set up straight after Ashley graduated from Massey University. His company created the Sprout Man brand of bean sprouts and other sprouted seeds such as alfalfa and broccoli. Sun Sprout was sold in 1997 and purchased back in 2004. Sun Sprout is now a non-trading company and the Sprout Man brand is now a brand of Snap Fresh Foods and can be found in almost all NZ supermarkets and in Hong Kong.